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Such a brilliant campaign! Talk about #catvertising! #dogvertising rules!
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Sunshine Flowers
© Philipp Hilpert
A few Spredfast tweets from the Social Distillery SXSW Upper Deck Social Pannel:
@mmbrindley: #truth: your digital profile never goes away” - Jordan Viactor Slaubaugh
@pellacopter: Jordan Viator Slaubaugh just said u need a social foundation to grow a social biz. We are the foundation, Spredfast.
Not only is this Mashable post awesome because it’s about social media & Chipotle, but it’s also supported by Spredfast. To read the full article, click here.
Chipotle wants people to start considering where their food comes from. The company supports family farms over industrial farm factories and makes it a point to source ingredients from local farms that exhibit positive behaviors toward animals and the environment. From Facebook to Twitter to YouTube, Chipotle’s social media activity remains fiercely loyal to this ethos.
While other fast-food restaurants spend millions on traditional advertising, Chipotle channels its marketing budget into more grassroots initiatives. So far, it’s working out quite nicely for them. In 2011, Chipotle posted an 11% increase in same-store sales, making it one of the most successful fast-food chains in America.
Mashable spoke with Joe Stupp, Chipotle’s new media manager, to learn more about the company’s social media strategy. What do you think of Chipotle’s social media efforts? Let us know in the comments.
…this actually might qualify as “solid advice.”
An interesting read on the pending legal issues with Pinterest. As a pretty frequent user of this new social channel, it’s an interesting comparison to the Napster phenomenon that happened over a decade ago (wow I suddenly feel old). I’m not completely convinced that it’s the same situation, mostly because I think there’s more money to be made off of music than images, but regardless it’ll be (p)interesting to see how this story unfolds.
To read the full article, click here.
But users should read the terms and conditions, because they indemnify the company from any problems that might arise in connection with the items its users pin. “Their lawyers say you can’t pin anything that you don’t own … but the site is saying you can. It’s very confusing to users,” Kowalski said. “The quick version of the law is [that] you can’t use someone else’s stuff,” she said, conceding that hers is a very basic interpretation. ”But there are exceptions.”
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Some of the issues include whether pinning copyrighted photos that are easily found on the Internet constitutes “fair use” if the images’ creators are credited or if a link goes back to the site of origin. “Huffington Post built an entire business around taking entire snippets of content and linking back across to it,” said Charley Moore, founder and executive chairman of online legal service RocketLawyer.com. “On the other hand, if you have taken 90 words out of 100 in the article, that is probably not OK.”
*apologies for the pun, couldn’t resist!
If you haven’t ever heard of Gotye I highly recommend that you check out their album Making Mirrors. However, I have to admit that this cover by Walk off the Earth is an even better version of “Somebody that I used to Know.” Not only are their harmonizing capabilities stunningly beautiful, the fact that they did this entire song playing ONE guitar is simply amazing.
On a side note, the entire Spredfast company was forwarded an email from a client saying that our social media management software (SMMS) allowed them to operate their social media plan much like 5 artists on 1 guitar … talk about a badass compliment.
I love my job :)
Incredibly, yet another free site has become white-hot popular, because it’s found yet another purpose not quite served by anyone else. It’s Pinterest.com, which recently laid claim to being the fastest Web site in history to break the 10-million-visitors-a-month threshold. It’s suddenly cropping up in conversation, online and off, with surprising frequency.
Pinterest is a pinboard for online photos. Multiple pinboards, actually, each an individual page in your Pinterest account. You can make one for Cool Craft Ideas, another for Kitchen Redo Concepts, a third for Places to See Before I Die. Or maybe Books I’ve Read, Ideas for the Wedding, Best Web Comics. The sky’s the limit.
For the full article, click here.
To all my social media pals @Spredfast - don’t cross the streams.
The ROI of Social Media
love this video - woohoo #socialmedia! (via @socialdistiller)
Another great post via @Mashable about the Facebook IPO … and the cameo from @spredfast makes it even better!
